The First Step in the Perceptual Process Involves Bringing Some

question 135

Multiple Choice

The first step in the perceptual process involves bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses. What is the term for this step?

• A) attention
• B) exposure
• C) comprehension
• D) learning

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Definitions:

Market Development

A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.

Product Development

The process of bringing a new product or service from concept to market, including design, creation, and launch phases.

Market Penetration

The extent to which a product or service is recognized and used by customers in a particular market.

Diversification

A strategy in finance and business development that involves entering into a variety of markets or developing a range of products to minimize risks.