One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 127

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, for example, actors are seen driving a Toyota Prius or drinking a Pepsi. What is the term for this practice?

• A) subliminal advertising
• B) product placement
• C) product orientation
• D) subliminal integration

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Definitions:

NAACP

The National Association for the Advancement of Colored People, a civil rights organization in the United States formed in 1909 to fight for justice for African Americans.

Black Officer

A term referring to military or police officers who are of African descent.

White Members

Typically refers to individuals of European descent or those identified as white in racial categorization, especially in contexts discussing racial composition or dynamics within organizations or populations.

Military Personnel

Members of the armed forces, including soldiers, sailors, airmen, Marines, and other individuals serving in military capacities.