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One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, for example, actors are seen driving a Toyota Prius or drinking a Pepsi. What is the term for this practice?
Scientific Investigation
The systematic pursuit of knowledge involving the observation, identification, description, experimental investigation, and theoretical explanation of phenomena.
Influence
The capacity or power of persons or things to be a compelling force on the actions, behavior, opinions, etc., of others.
Description
The act of giving a detailed account or picture of something in words, including characteristics, qualities, and features.
Psychological Well-being
A complex blend of the physical, mental, and emotional factors that contribute to an individual's overall sense of happiness and fulfillment.
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