Which Term Refers to the Interpretation or Understanding That a Consumer

question 82

Multiple Choice

Which term refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning?

• A) attention
• B) exposure
• C) comprehension
• D) sensation

---

Definitions:

Brief Explanation

A concise and clear description or clarification of a topic, concept, or process.

Photographs

Visual representations captured by a camera, recording images via light or other electromagnetic radiation.

Annual Reports

Yearly publications by an organization summarizing its operations, financial performance, and accomplishments to stakeholders.

Effective Graphic

Pertains to a visual representation designed in a way that communicates messages or data clearly and efficiently to the audience.