Which Two Message Source Characteristics Do Consumers Associate with Credibility

question 84

Multiple Choice

Which two message source characteristics do consumers associate with credibility?

• A) likeability and attractiveness
• B) attractiveness and expertise
• C) trustworthiness and likeability
• D) expertise and trustworthiness

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Definitions:

Durable Power of Attorney

A legal document that grants a designated person the authority to act on another’s behalf in legal and financial matters, continuing even if the principal becomes incapacitated.

Advanced Directive

A legal document allowing individuals to outline their preferences for medical treatment in the event they cannot make decisions for themselves.

Emphysema

A lung condition characterized by damage to the alveoli (air sacs), leading to breathing difficulties and reduced oxygen exchange.

End Stages

The final phase of a disease or condition, where treatment is no longer effective, and palliative care is typically administered.