Which Two Message Source Characteristics Do Consumers Associate with Credibility

question 84

Multiple Choice

Which two message source characteristics do consumers associate with credibility?

• A) likeability and attractiveness
• B) attractiveness and expertise
• C) trustworthiness and likeability
• D) expertise and trustworthiness

Identify the occupational trends among immigrants in the early twentieth century.

Recognize the impact of leaders like Eugene Debs on social movements.

Describe the role of mass consumption in shaping early twentieth-century society.

Analyze the evolution of consumer freedoms during the Progressive era.

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Definitions:

Equipment

denotes tangible assets used in operations, such as machinery or office equipment, which have a useful life beyond one accounting period.

Liability

A company's financial debt or obligations that arise during the course of its business operations.

Expense

An expense constitutes the money spent or cost incurred in an organization's efforts to generate revenue, representing the consumption of assets.

Liability Account

A financial accounting ledger that represents debts or obligations a company owes to others.