Which Two Message Source Characteristics Do Consumers Associate with Credibility

question 84

Multiple Choice

Which two message source characteristics do consumers associate with credibility?

• A) likeability and attractiveness
• B) attractiveness and expertise
• C) trustworthiness and likeability
• D) expertise and trustworthiness

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Definitions:

Compounded Annually

An interest calculation method where interest is calculated once a year and added to the principal, leading to an increase in the amount of subsequent interest.

RRSP

Registered Retirement Savings Plan (RRSP) is a Canadian financial account designed for individuals to save for retirement, offering tax benefits to incentivize saving.

Compounded Quarterly

Interest on a loan or investment is calculated four times a year, with each interest payment added to the principal.

RRSP

Registered Retirement Savings Plan, a Canadian financial account for holding savings and investment assets, aimed at retirement.