Which Two Message Source Characteristics Do Consumers Associate with Credibility

question 84

Multiple Choice

Which two message source characteristics do consumers associate with credibility?

• A) likeability and attractiveness
• B) attractiveness and expertise
• C) trustworthiness and likeability
• D) expertise and trustworthiness

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Definitions:

Jurisdiction

The official power to make legal decisions and judgments, often defined geographically or by area of responsibility.

War Crimes

Serious breaches of international law during an armed conflict which include mistreatment of prisoners, genocide, and targeting civilians.

Geneva Conventions

A series of international treaties and protocols that establish standards of humane treatment for victims of war, including wounded or sick soldiers, civilians, and prisoners of war.

Advisory Opinion

This is a non-binding statement by a court or a legal authority on a legal issue, usually given in response to a request from a governmental body or an entity.