In the Elaboration Likelihood Model (ELM), Which Term Refers to Non-Product-Related

question 59

Multiple Choice

In the elaboration likelihood model (ELM) , which term refers to non-product-related information presented in a message?

• A) peripheral cue
• B) distracter cue
• C) inconsistent cue
• D) secondary cue

---

Definitions:

Advertising Campaign

A series of coordinated advertisements with a unified theme or message, aimed at promoting a product, service, or brand.

Marketplace

A venue, either physical or digital, where buyers and sellers come together to exchange goods and services.

Wholesale and Retail Environments

The physical and market settings in which wholesale and retail transactions take place, each having its specific characteristics and requirements.

Brick-and-mortar Stores

Physical retail outlets located in buildings as opposed to online or digital shops.