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Which Model of Attitude Change Is Based on Differing Levels

question 9

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Which model of attitude change is based on differing levels of consumer involvement?

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Definitions:

Fixed-Interval

A schedule in operant conditioning where rewards (reinforcements) are given at fixed times, provided the correct response is made.

Continuous

Without pause or interruption; unending over time or space.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, used in behaviorist theories.

Reinforcer

A stimulus or event that increases the likelihood of the behavior that led to it happening again.

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