What Type of Cues Refer Specifically to Information Found in the Message

question 119

Multiple Choice

What type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?

• A) central
• B) primary
• C) peripheral
• D) sentiment

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Definitions:

Advertising Plan

A strategic document outlining the objectives, target audience, messaging, and channels for a specific advertising campaign, designed to achieve marketing goals.

Cause-Related Marketing

A marketing strategy where a company and a nonprofit organization form a partnership to promote a social or environmental cause.

Public Relations

The process of controlling and distributing information from a person or an organization to the public in order to shape their opinion.

Sales Promotions

Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.