Which Type of Word-Of-Mouth Occurs When Marketers Attempt to Launch

question 105

Multiple Choice

Which type of word-of-mouth occurs when marketers attempt to launch or accelerate word-of-mouth in existing customer circles, or when they develop entirely new forums for word-of-mouth?

• A) primary
• B) organic
• C) scripted
• D) amplified

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Definitions:

Observational Study

A research method in which the investigator passively observes and records phenomena without altering the environment or conditions.

Sample Survey

A method of collecting data by selecting a subset of individuals from a population to estimate characteristics of the whole population.

Double-Blind Experiment

An experimental method in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Double Blind

An experimental design where neither the participants nor the experimenters know who is receiving a particular treatment, preventing bias in research results.