Which Statement Does NOT Accurately Summarize Humour Appeals

question 61

Multiple Choice

Which statement does NOT accurately summarize humour appeals?

• A) Humour is most effective when it doesn't relate to the product being advertised.
• B) Humorous ads can create a positive mood.
• C) The overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement.
• D) The initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product.

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Definitions:

Isthmian Canal

Refers to the Panama Canal, a man-made waterway connecting the Atlantic and Pacific Oceans through the Isthmus of Panama, completed in 1914.

France

A country in Western Europe known for its rich history, culture, and contributions to art, philosophy, and science.

Bunau-Varilla

Philippe Bunau-Varilla was a French engineer and soldier who played a significant role in the construction of the Panama Canal and its transfer to the United States.

Panamanians

People originating from or residing in Panama, a country located in the southern part of Central America.