Which Statement Does NOT Accurately Summarize Humour Appeals

question 61

Multiple Choice

Which statement does NOT accurately summarize humour appeals?

• A) Humour is most effective when it doesn't relate to the product being advertised.
• B) Humorous ads can create a positive mood.
• C) The overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement.
• D) The initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product.

---

Definitions:

Paul Ramsey

An American ethicist known for his work in medical ethics, including issues of life and death and bioethics.

Research Subjects

Individuals who participate in scientific studies, often to test new treatments, drugs, or to understand human behavior and diseases better.

Educated And Wealthy

Describes individuals who have attained a high level of education and possess significant economic resources or wealth.

Willowbrook State School

A notorious institution in New York where people with intellectual disabilities were subjected to inhumane conditions and unethical medical experiments until its closure in 1987.