Which of the Following Is NOT a Factor That Weakens

question 21

Multiple Choice

Which of the following is NOT a factor that weakens the attitude-behaviour relationship, according to researchers?

• A) length of time between attitude measurement and overt behaviour
• B) specificity with which attitudes are measured
• C) consumers' gender
• D) environmental pressures

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Definitions:

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.

Ultimate Consumers

The final buyers or users of products and services for personal, non-business use.

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.