Using the Elaboration Likelihood Model (ELM), Explain How Advertisements That

question 50

Essay

Using the elaboration likelihood model (ELM), explain how advertisements that do not include explicit product attribute information can influence consumers.

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Definitions:

Innovations

are new ideas, devices, or methods that mark a departure from traditional ways, often resulting in improved processes or products.

Main Findings

The most significant results or conclusions that come from research or analysis.

Richard Walton

A notable figure in the field of industrial relations, known for his contributions to improving workplace relations and developing conflict resolution strategies.

Process Innovations

Changes or improvements made to processes (in manufacturing, technology, management, etc.) aimed at enhancing efficiency, productivity, or quality.