How Does the PRIZM C2 Database Segment Consumers

question 80

Multiple Choice

How does the PRIZM C2 Database segment consumers?

• A) by demography
• B) by geography
• C) by psychography
• D) by all of the above

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Definitions:

Components of Attitude

The psychological elements that make up attitudes, typically consisting of cognitive (thoughts), affective (feelings), and behavioral (actions) components.

Real-life Example

A situation or instance taken from actual events or experiences that illustrate a concept or theory.

Highly Valuable Employees

Workers who contribute significantly to a company's success through exceptional skills, high productivity, and positive attitudes.

Behaviors

The observable actions or reactions of individuals or groups in response to external or internal stimuli.