Which Term Refers to a Group of Individuals That Has

question 71

Multiple Choice

Which term refers to a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations?

• A) hierarchical group
• B) cultural group
• C) reference group
• D) assimilation group

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Definitions:

Contagion

The transmission of disease by direct or indirect contact.

Early State Societies

Societies that feature the earliest forms of centralized government and social stratification.

Social Egalitarianism

The doctrine advocating for equal rights, benefits, and opportunities within a society, emphasizing social equality amongst its members.

Çatalhöyük

A significant Neolithic and Chalcolithic proto-city settlement in southern Anatolia, known for its well-preserved artifacts and buildings.