Which of the Following Is a Guerrilla Marketing Tactic in Which

question 144

Multiple Choice

Which of the following is a guerrilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message?

• A) under-the-radar marketing
• B) subliminal marketing
• C) invisible marketing
• D) stealth marketing

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Definitions:

Reinforcement

In behavior psychology, a stimulus or event that follows a behavior and increases the likelihood of that behavior occurring again.

Response

A reaction to a specific stimulus or situation, often studied in psychology to understand behavior.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Reinforcement

In behavioral psychology, it refers to a consequence that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.