The Household Life Cycle (HLC) Represents a Segmentation Technique That

question 134

True/False

The household life cycle (HLC) represents a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services.

---

Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, often measured by the area above the supply curve and below the market price.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that buyers are willing to purchase, assuming all other factors remain constant.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity supplied, typically upward sloping.

Producer Surplus

The mismatch between the monetary compensation producers consent to for a good or service and what they actually are paid.