Name and Describe the Different Types of Reference Groups That

question 149

Essay

Name and describe the different types of reference groups that influence consumers. For each type, describe a group that influences your behaviour.

---

Definitions:

Conflict

A situation where two or more parties have incompatible goals, interests, or values leading to disagreement or opposition.

Equipment Malfunction

A situation where machinery or technical equipment fails to operate correctly or breaks down during use.

Concerned Authorities

Refers to the relevant officials or organizations that have control or jurisdiction over a particular area or issue.

Task Demand

The specific requirements and responsibilities associated with a job, including the skills, effort, and responsibilities required to effectively perform the work.