Examlex
Compared to compulsive consumer behaviour, impulsive consumer behaviour seems to be uncontrollable.
Independent Variable
A variable in an experiment or study that is manipulated to determine its effect on the dependent variable.
Dependent Variable
In research, it’s the outcome or factor that researchers are interested in understanding or predicting, which changes in response to the independent variable.
Hawthorne Effect
The alteration of behavior by the subjects of a study due to their awareness of being observed.
Primary Data
Data that is collected directly by the researcher specifically for the purpose of their study, without going through any intermediary sources.
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