Coffee Maker Scenario Jane Was Visiting Her Friend and Was Served a Coffee

question 43

Multiple Choice

Coffee Maker Scenario
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Tim Hortons and Starbucks. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath and Beyond, Home Outfitters, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Verismo. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Tim Hortons coffee while none of the others did, and she ended up purchasing that one for $150 because that's her favourite brand of coffee.
-Refer to Coffee Maker Scenario. Which approach to decision making did Jane use when she searched for information and compared alternatives?

• A) habitual decision-making
• B) limited decision-making
• C) actual decision-making
• D) extended decision-making

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Definitions:

Centrally Coordinated

Managed or organized from a single, central point, typically referring to operations or strategies that are directed from a central position of authority.

Marketing Programs

Coordinated, comprehensive plans that outline marketing strategies and tactics to achieve specific business objectives.

Global Markets

The overarching and interconnected marketplace made up of buyers and sellers from all around the world, transcending national borders.

Cultural Differences

The variations in the customs, values, norms, and social practices among people and societies from different parts of the world.