Many Consumer Researchers Advocate a Theory That Proposes That Consumers

question 13

Multiple Choice

Many consumer researchers advocate a theory that proposes that consumers cognitively compare their own level of inputs and outcomes to those of another party in an exchange. Which theory are these researchers advocating?

• A) attribution
• B) expectancy/disconfirmation
• C) equity
• D) elaboration likelihood

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Definitions:

Truth

The quality or state of being in accord with fact or reality, free from falsehood or distortion.

Ontological Argument

A philosophical argument for the existence of God, asserting that God, as the greatest being conceived, must exist in both the mind and in reality.

Contingently True

A statement that is true based on specific circumstances or conditions rather than being universally true.

God Exists

A philosophical or theological claim that a supreme being or deity is real and exists independently of human thought or belief.