Which Statement Best Describes Relational Switching Costs

question 100

Multiple Choice

Which statement best describes relational switching costs?

• A) They involve lost time and effort from switching from one brand or service provider to another.
• B) They consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice.
• C) They are the emotional and psychological consequences of changing from one brand or service provider to another.
• D) They form the greatest barrier to switching from one brand or service provider to another.

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