What Occurs When Consumers Spread Information from One to Another

question 8

Multiple Choice

What occurs when consumers spread information from one to another about positive consumption experiences?

• A) confirmation
• B) positive disconfirmation
• C) empathy
• D) positive word-of-mouth

---

Definitions:

AIDS Awareness

Efforts and campaigns aimed at educating people about the Acquired Immunodeficiency Syndrome, its transmission, prevention, and impact.

Ignition Trouble

Issues related to the process of starting a vehicle's engine.

Seattle, Washington

A major city in the Pacific Northwest region of the United States, known for its tech industry, coffee culture, and the Space Needle.

Ace of Spades

A playing card with a single spade symbol and an ace rank, often considered to be the highest card in card games.