What Is Another Term for Customer Share

question 24

Multiple Choice

What is another term for customer share?

• A) share of wallet
• B) brand share
• C) share of voice
• D) individual share

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Definitions:

Goodwill

An intangible asset that represents the excess of the purchase price over the fair market value of an acquired business's identifiable net assets.

Net Income

The total earnings of a company after all expenses and taxes have been deducted from total revenue, indicating the company’s profitability over a specific time period.

Equity Method

An accounting technique used by companies to assess the profits earned through their investments in other companies, reflecting these profits as income.

Dividends

Payments made by a corporation to its shareholders from its profits or reserves, usually in the form of cash or additional shares.