The Societal Marketing Concept Considers Not Only the Wants and Needs

question 121

True/False

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

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Definitions:

Basic Information System

A foundational structure that collects, stores, manages, and distributes information for the purpose of improving decision-making and coordination.

External Users

Individuals or entities outside of an organization who are interested in its financial information, such as investors, creditors, and analysts.

Historical Data

Information from the past used for analysis to understand trends, patterns, and to plan future moves.

Planning Process

A systematic approach involving the development of strategies and allocating resources to achieve organizational goals.