In Its First, Largely European, Phase of Internationalization, IKEA

question 15

Multiple Choice

In its first, largely European, phase of internationalization, IKEA

• A)kept its markets and products unchanged.
• B)made minimal changes to its products and processes.
• C)consciously changed its culture but not its products.
• D)changed its products but not its culture.

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Definitions:

Unique Product Features

Specific characteristics of a product that set it apart from competitors' offerings in the market.

Benefits

Advantages or positive outcomes that result from a product, service, or action.

Needs Assessment

A process to identify and evaluate needs within a group or organization to determine necessary actions or solutions.

Stimulus-response Model

A communication or behavioral theory suggesting that an external stimulus can elicit a particular response from an individual or audience.