Surj Went to Second Cup and Ordered a Vanilla Latte

question 108

Multiple Choice

Surj went to Second Cup and ordered a vanilla latte on a Monday. He ordered the same drink from the same barista every day. A week later the barista, Jane, asked him if he would like his "usual." What this an example of?

• A)commitment selling
• B)relationship marketing
• C)transactional marketing
• D)market engineering

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Definitions:

Extreme Scores

Values or outcomes in statistical data that are significantly higher or lower than the majority of the data set, often influencing the overall analysis and interpretations.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of data, such as the mean, median, or mode.

Normal Curve

A symmetrical, bell-shaped curve representing the distribution of variables, where most scores fall near the average, and fewer scores lie at the extremes.

Standard Deviation

A quantitative indicator that determines the extent of fluctuation or scattering of data points relative to their mean.