As a Global Marketing Strategy, Which of the Following Requires

question 53

Multiple Choice

As a global marketing strategy, which of the following requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities?

• A)market grouping
• B)import brokering
• C)export subsidizing
• D)direct investment

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Definitions:

Employee Involvement

The degree to which employees can contribute to decision making processes and have a say in matters that affect their work and the organization.

Organizational Goals

The strategic objectives or aims that an organization seeks to achieve, which guide its operations and decision-making processes.

Divergent Thinking

A cognitive process used to generate creative ideas by exploring many possible solutions.

Decision Structure

The framework or methods used by organizations or individuals to make and implement decisions.