A Survey by Nelson Asked Consumers to Check Where They

question 48

Multiple Choice

A survey by Nelson asked consumers to check where they were most likely to look for information about a new book. Possible answers were book club catalogues, book reviews in newspapers, book reviews in magazines, television programs, friends, radio programs, local reading groups, or the Internet. What type of question was used in this survey?

• A)multiple choice
• B)dichotomous
• C)scaled response
• D)open ended

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Definitions:

Emotions

Complex psychological states that involve an experience, physiological response, and behavioral or expressive response.

Efficient

Achieving maximum productivity with minimum wasted effort or expense.

Groupthink

A phenomenon where the desire for harmony or conformity within a decision-making group leads to irrational or dysfunctional decision-making outcomes.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.