A Manufacturer of an All-Natural Fruit and Veggie Bar Targeted

question 54

Multiple Choice

A manufacturer of an all-natural fruit and veggie bar targeted to people who want nutritious snacks has asked for marketing research to explain the reasons for the recent failure of its apple-broccoli bar. How is this type of research described?

• A)as descriptive
• B)as predictive
• C)as diagnostic
• D)as normative

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Definitions:

Welfare Dependency

A condition where individuals or families rely extensively on government assistance for long periods, rather than obtaining income through employment.

The Poor

Individuals or groups who lack the financial resources to meet a minimum level of living standards considered acceptable in a society.

Exclusively

Limited to only the specified subject, item, or person; not involving anything or anyone else.

Medicaid

Medicaid is a government-funded program in the United States providing health care coverage to people with low income, including some low-income adults, children, pregnant women, elderly adults, and people with disabilities.