When Marketing Researchers for Mars Candy Wanted to Know Whether

question 106

Multiple Choice

When marketing researchers for Mars Candy wanted to know whether consumers would recommend a new sugar-free chocolate to friends, they used a question with five possible answers ranging from "Most Likely" to "Least Likely" and asked that the respondent choose one. This is an example of which of the following type of question?

• A)open-ended
• B)dichotomous response
• C)sampling frame
• D)scaled-response

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Definitions:

Operating Expenses

Costs related to the day-to-day functions of a business outside of direct labor and materials, such as rent, utilities, and office supplies.

Budgeted Cash Disbursements

An estimation of the cash outflows a company anticipates over a specified period, including expenses, payments to creditors, and investments.

Factory Overhead

All indirect costs associated with manufacturing, excluding direct materials and direct labor costs.

Units Produced

The total quantity of goods or products that a company manufactures during a specific period.