Which of the Following Strategies Is a Marketing Manager Most

question 39

Multiple Choice

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

• A)creating advertisements that give consumers all the necessary information to make the purchase decision
• B)focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
• C)linking the product to a lower-involvement issue to create publicity
• D)offering coupons, cents-off deals, and two-for-one offers on the product

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