To Create a Proper Marketing Mix for a Well-Defined Target

question 71

Multiple Choice

To create a proper marketing mix for a well-defined target market, what must marketing managers have a thorough knowledge of?

• A)consumer behaviour
• B)marketing services
• C)consumerism
• D)perceptual mapping

---

Definitions:

Merchant

An individual or business that sells goods or services in a commercial setting.

Destroyed Through Fire

Destroyed through fire describes the complete loss or devastation of property, goods, or structures as a result of a fire outbreak, often leading to insurance claims and legal considerations.

Common-Carrier Delivery Contract

A type of contract in which purchased goods are delivered to the buyer via an independent contractor, such as a trucking line.

Independent Contractor

An individual or entity contracted to perform work for another entity as a non-employee.