One Method of Categorizing Consumers Refers to a Large Group

question 96

Multiple Choice

One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional, old-school gender roles. The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?

• A)psychological
• B)individual
• C)social
• D)cultural

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Definitions:

Credentials

Qualifications, achievements, personal qualities, or aspects of a person's background, typically used to indicate their suitability for something.

Occupation

A person's chosen or main vocation, job, or employment, often tied to their identity, skills, and economic livelihood.

Latent Function

A term in sociology that refers to the unrecognized or unintended consequences of any social process.

Youth Culture

The way youngsters live, and the norms, values, and practices they share, distinct from adult society and often characterized by music, fashion, language, etc.