The Computer Market Can Be Divided in to Laptops, Personal

question 15

Multiple Choice

The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down via the types of users who will use the above types of devices. What is this process of dividing markets called?

• A)perceptual mapping
• B)positioning
• C)micromarketing
• D)market segmentation

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Definitions:

Population

The entire group of individuals or instances about whom the research is concerned or from which the data is collected.

Mean

The average of a set of numbers, calculated by dividing the sum of all values by the quantity of values.

Bell Shaped Distribution

Also known as a normal distribution, it is a probability distribution that has a symmetrical bell-shaped graph, indicating that most of the data points are concentrated around the mean.

Supply And Demand

Fundamental economic principles that describe the relationship between the availability of a product or service (supply) and the desire of potential buyers (demand).