Scenario 8-1 E&V Bridal Studios Is a Wedding Consulting Business Designed to Designed

question 16

Multiple Choice

Scenario 8-1
E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.E&V studios are located in urban areas such as Toronto and Vancouver.
-Refer to the scenario. Chinese brides want elaborate red gowns, and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar. Which procedure does E&V Bridal Studios use to divide its large market?

• A)micromarketing
• B)positioning
• C)market segmentation
• D)cannibalization

---

Definitions:

Assertions

Statements that declare or affirm something to be true, often used as a basis of argument or evidence in discussions.

Trustworthiness

The quality of being reliable, honest, and dependable, often considered essential in building and maintaining strong interpersonal relationships.

Team Presentations

A presentation given by a group of individuals who work together to convey information on a shared topic or project, emphasizing collaboration and division of tasks among members.

Listener Analysis

The assessment of an audience's characteristics, preferences, and feedback to tailor communication effectively.