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Stouffer's offers gourmet entrees for one segment of the frozen dinner market and Lean Cuisine for another segment. When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each, which type of strategy was it implementing?
Organization Chart
A visual representation that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs.
Senior Managers
Top-level executives who are responsible for the overall management and effectiveness of the organization.
General Manager
An executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility.
Organization Structure
Describes the way in which a company or organization is organized, including the roles, responsibilities, and hierarchies that define how tasks are managed and executed.
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