Serving the Specific Needs of a Segment Must Be Commercially

question 100

Multiple Choice

Serving the specific needs of a segment must be commercially viable, even if the number of potential customers is small. A selected segment must be large enough to warrant developing and maintaining a special marketing mix according to the criterion of which of the following?

• A)causality
• B)accountability
• C)responsiveness
• D)substantiality

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Definitions:

Supply

The total amount of a product or service that is available for purchase at various prices in a given market.

Price-Elasticity

A measure that indicates how much the quantity demanded of a good responds to a change in the price of that good, with high elasticity indicating a significant response to price changes.

Supply Schedule

is a table or graph showing the quantity of a good that suppliers are willing to sell at different prices over a specific period.

Price Ranges

The spectrum of prices at which a particular good or service is sold in the market.