A Manufacturer of Blankets Knows Heavy 100 Percent Wool Blankets

question 121

Multiple Choice

A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the Maritimes where the winters are harsh and that lighter-weight blankets sell better in Southern British Columbia, where mild winters require fewer and lighter covers for the bed. Segmenting the market according to climate is an example of which type of segmentation?

• A)psychographic
• B)lifestyle
• C)geographic
• D)demographic

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Definitions:

Reasonable Expectations

A legal standard used to assess what an average person might anticipate in a given set of circumstances.

ADA

Americans with Disabilities Act; a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.

Reasonable Accommodations

Modifications or adjustments to a job, the work environment, or the way things are usually done to enable individuals with disabilities to enjoy equal employment opportunities.

Essential Functions

Core duties or tasks of a job that are necessary to carry out the position's purposes and requirements.