Why Do Consumer Goods Companies Take a Regional Approach to Marketing

question 122

Multiple Choice

Why do consumer goods companies take a regional approach to marketing?

• A)because companies have the opportunity to take more time to react to competition
• B)because consumer markets lack intense competition
• C)because baby boomers and seniors can be easily attracted using this approach
• D)because companies are introducing brands appealing to local preferences

---

Definitions:

Securely Attached

Describes individuals, typically children or adults in relationships, who feel confident and assured about the availability and responsiveness of their attachment figures.

Expressing Feelings

The act of communicating emotions or sentiments, often through words, body language, or artistic expression.

Strange Situation

A procedure in developmental psychology to assess attachment styles in children by observing their responses to separations and reunions with their caregiver.

Social Referencing

Infants’ tendency to look to their caregiver for an indication of how to feel and act in unfamiliar circumstances.