Budweiser Beer Was One of the Official Sponsors of the 2010

question 152

Multiple Choice

Budweiser beer was one of the official sponsors of the 2010 World Cup soccer championship held in South Africa. As such, Budweiser beer was the only beer available in the soccer stadium where the games were played. South Africans were outraged because they equate drinking Bud to drinking water. In this case, which type of segmentation should have been primarily used?

• A)geographic
• B)economic
• C)social
• D)usage-rate

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Definitions:

Legal Organization

The way a business is structured legally, such as a corporation, partnership, or sole proprietorship, affecting liability and tax treatment.

User Needs

User needs refer to the requirements and preferences of the end-users that a product, service, or system aims to fulfill.

Specialized Journals

Accounting books or ledgers used to record and track transactions of a similar type, such as sales or purchases, for efficient processing.

Original Entry

Describes the initial recording of a financial transaction in the accounting records or journal, marking the first phase in the accounting cycle.