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What Is Psychographic Segmentation? Why Do Marketers Use Psychographic Segmentation

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Essay

What is psychographic segmentation? Why do marketers use psychographic segmentation? List four psychographic variables commonly used as segmentation bases.


Definitions:

Perceptual Systems

The sensory systems involved in processing and interpreting information from the environment, such as vision, hearing, touch, taste, and smell.

Concrete Operational

A stage in Piaget's theory of cognitive development, occurring from about 7 to 12 years of age, where children gain the ability to think logically about concrete events.

Formal Operational

The stage in Piaget's theory of cognitive development where individuals are able to think abstractly, logically, and systematically.

Preoperational

A stage in Jean Piaget's theory of cognitive development, where children from 2 to 7 years old develop memory and imagination, but do not yet think logically.

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