ThermaCare Air-Activated Heat Wraps Are to Be Wrapped Around Sore

question 41

Multiple Choice

ThermaCare air-activated heat wraps are to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relaxation. Its soothing warmth can work at night while you sleep to restore your body. Which type of segmentation is the manufacturer of ThermaCare heat wraps using?

• A)geodemographic segmentation
• B)functional segmentation
• C)benefit segmentation
• D)feature-based segmentation

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Definitions:

Intellectual Stimulation

The process of engaging the mind and promoting thinking, often through exploring new ideas, problem-solving, and creative expression.

Shared Interests

Common activities, hobbies, or passions that provide a basis for relationships or social interactions.

Shared Activities

Tasks or events in which two or more individuals participate together, often fostering social connections or mutual experiences.

Trust

The confidence or belief in the reliability, truth, ability, or strength of someone or something.