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In the context of a buying process, what are satisficers most likely to do?
General Occupational Themes
General Occupational Themes are part of the Holland Codes used in career assessments to categorize people's preferences for certain types of work environments and activities.
Basic Interest Scales
A section of the Strong which measures clusters of interest in 30 broad areas related to the General Occupational Themes.
Personal Style Scales
Assessment tools designed to measure an individual's preferences, attitudes, or behaviors in various contexts.
Trait-and-Factor Theory
A theory of career development that matches an individual's traits and factors, such as abilities and interests, with a suitable career.
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