Kumar Owns Two Antique Stores

question 135

Multiple Choice

Kumar owns two antique stores. One is in an upscale neighbourhood, and its merchandise is artfully arranged and priced to indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates both of them. Which strategy he is using?

• A)market integration
• B)segmentation
• C)targeting
• D)positioning

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Definitions:

Ambiguous Tasks

Tasks that are not clearly defined, lack specific goals or outcomes, and are subject to different interpretations.

Nonrepetitive Tasks

Tasks that vary in their nature and requirements, as opposed to being routine or monotonous.

Crisis Leadership

The process of leading group members through a sudden and largely unanticipated, intensely negative, and emotionally draining circumstance.

Defend Against Critics

The action of protecting or justifying something against negative evaluations or objections raised by others.