The Toronto Zoo Has Completed a Thorough Examination of Its

question 157

Multiple Choice

The Toronto Zoo has completed a thorough examination of its patrons, such as Chinese families and ethnic communities. It grouped the customers into three segments based on size, geographic region, and benefits sought. Would you recommend a new segmentation analysis this year?

• A)No, once every 10 years is about average.
• B)Yes, I would recommend one be done regularly because of the rapidly changing nature of most markets.
• C)No, consumer markets are not rapidly changing or developing like business goods markets.
• D)Yes, a new analysis would be in order, but it should use different bases to get some variety.

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Definitions:

Overload

A condition where the current flowing through an electrical circuit exceeds the designed capacity, potentially causing damage or failure.

Footprint

The critical contact interface between a tire and the road surface it contacts. Also used to describe the ground uplink/downlink geographic signal area of a satellite communications system; for instance, a truck can move through multiple communication footprints on a cross-continental trip.

Premature Wear

Excessive and early degradation of a component or system, occurring before expected wear out.

Rear Axle

The component of a vehicle that connects the rear wheels and supports the back end, often housing the differential in vehicles with rear-wheel drive.