You Would Expect to Find More Stores Targeting Hunters in Northern

question 66

Multiple Choice

You would expect to find more stores targeting hunters in Northern Ontario than in Southern Ontario because hunting is a more popular pastime in rural areas than urban. A national chain of sporting goods stores would likely use which type of segmentation when stocking hunting merchandise?

• A)geographic
• B)economic
• C)demographic
• D)geodemographic

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Definitions:

Accounts Payable

Liabilities representing amounts owed by a company to creditors for goods and services received.

Petty Cash Fund

A small amount of cash on hand used for covering minor or incidental expenses within a business.

Petty Cash Receipt

A document used to record small, miscellaneous expenses paid with petty cash funds.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible into a known amount of cash and close to their maturity.