NASCAR Racing Fans Are Some of the Most Diverse and Loyal

question 107

Multiple Choice

NASCAR racing fans are some of the most diverse and loyal fans in the world. They will stand in the pouring rain, the freezing cold, or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver. These fans are not concentrated in any one area, but are dispersed throughout the United States and Canada. Which type of segmentation would be most effective to determine a target market for a website designed to market NASCAR memorabilia?

• A)demographic segmentation
• B)psychographic segmentation
• C)geodemographic segmentation
• D)usage rate segmentation

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Definitions:

Substitutes

Products or services that can replace or act as alternatives to another, affecting consumer choices and market dynamics.

Equilibrium Price

The price at which the quantity of goods supplied is equal to the quantity of goods demanded; also known as the market-clearing price.

Electric Autos

Vehicles powered by electric motors using energy typically stored in rechargeable batteries, offering an alternative to conventional internal combustion engine automobiles.

Learning by Doing

A theory suggesting that productivity can increase over time as individuals or organizations gain experience and efficiency in a process through repetition.