John Sichner, Editor and Publisher of Beverage Digest, a Trade

question 48

Multiple Choice

John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage producers, wrote, "In this day and age, one product can't be the answer for all consumers." What was Sichner opposing the use of?

• A)repositioning
• B)reengineering
• C)one-to-one marketing
• D)undifferentiated targeting

Understand and calculate Social Security taxes based on different income levels.

Differentiate between marginal and average tax rates and how to calculate them.

Identify the proportion of federal receipts coming from individual income taxes.

Recognize the distribution of federal government spending, including defense and entitlement programs.