What Is One Advantage of Using a Concentrated Targeting Strategy

question 77

Multiple Choice

What is one advantage of using a concentrated targeting strategy?

• A)It means that organizations can view the total market as receptive to its product.
• B)It enables the use of a highly specialized marketing mix.
• C)It can reach customers in two or more segments that might otherwise be missed.
• D)It avoids the danger of putting all resources in one micromarket.

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Definitions:

ROE

Return on equity, a financial ratio that measures the profitability of a company by indicating how much profit a company generates with the money shareholders have invested.

Market-To-Book Value

A ratio used to compare a company's current market value to its book value, indicating how investors value the company relative to its actual assets.

Quick Ratio

A measure of liquidity similar to the current ratio except for exclusion of inventories. It equals cash plus receivables divided by current liabilities.

Industry Average

A statistical measure that represents the central tendency or typical value of a set of figures in a particular industry, often used for benchmarking.