Recent Research of Cell Phone Features (E

question 106

Multiple Choice

Recent research of cell phone features (e.g., calendar, push-to-talk, text messaging) has been completed and organized. The information has axes ranging from low- to high-technological advancement and from high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions. Which of the following describes how the data were plotted?

• A)perceptual map
• B)product differentiation graph
• C)product locator
• D)target market chart

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Definitions:

Fixed Expenses

Costs that do not fluctuate with changes in production volume or sales, such as rent, salaries, and insurance premiums.

Net Operating Income

The earnings generated from the primary activities of a business, before subtracting interest and tax expenses.

Break-even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain for the business.

Unit Sales

The quantity of product sold by a company in a given period.